01
Positioning
Why customers should care
We clarify what makes the business meaningfully different and how that value should be communicated across every digital touchpoint.
02 — What we build
Positioning, distribution and retention built into one measurable system.
02
Distribution
How the story reaches the right people
We build the channels and content systems that get your story in front of the right people, from content and email to paid traffic, partnerships and local search.
03
Retention
How attention becomes repeat revenue
We design the email, CRM and follow-up systems that turn interest into enquiries, enquiries into customers, and customers into repeat revenue.
03 — Growth starts with customer behaviour
What we do for clients
Alma Labs helps businesses build the digital side of that story. We make the value you create easier to understand, easier to trust and easier to act on.
We create value for our clients by helping their customers understand the value already being created for them.
04 — On value
Great businesses are not just built on better products. They are built on better stories, better systems and a clearer understanding of why customers should care.
05 — Process
The process is simple. The thinking is not.
- 01
Audit
We review your current website, content, customer journey, lead capture and follow-up systems to identify where growth is being lost.
- 02
Report
You receive a clear breakdown of what is working, what is missing and where the biggest commercial opportunities are.
- 03
Strategy
We propose a practical growth system across positioning, distribution and retention, built around your business model and customer behaviour.
- 04
Delivery
Once approved, we build, implement and refine the assets and systems needed to turn the strategy into measurable outcomes.
- 05
Optimisation
We monitor performance, learn from customer behaviour and improve the system over time.
06 — Leads reached · Live
2,000,000
And counting.
07 — Clients served
12
Service & product businesses, across the UK.
09 — Meet the team
The person behind the idea.
Ayoola Fadoju
Founder · Alma Labs
Ayoola started Alma Labs from a simple belief: most business problems are communication problems.
Across work with pre-revenue start-ups, growing operators and SMEs preparing for sale, he noticed the same pattern. Strong businesses often create real value, but struggle to communicate that value in a way customers immediately understand, trust and remember. Having studied Motorsport Engineering at Coventry University, Ayoola brings a first principles approach to growth.
That gap is where Alma Labs operates.
His work sits at the intersection of brand building, behavioural economics, digital systems and commercial storytelling. He is interested in how people make decisions, how perceived value is formed, and how businesses can design better touchpoints around the way customers actually think, compare and buy.
Alma Labs exists for operators who are already good at what they do, but need their story, systems and customer journey to reflect that value more effectively.
10 — On story
"You can have a great product, but a compelling story puts the company into motion."
Ben Horowitz · a16z